FoxCraft looks at the world though brands. We do that because brands are how people navigate their choices. They are what people assess and feel; they drive your image, reputation and experience. Brands are the connection between people and businesses. Understanding that connection is the key to growth.
But in a world where tech companies do cars, and car companies do tech, we don’t think traditional business labels are especially helpful. So at FoxCraft we don’t worry too much about whether we’re a brand consultancy, strategy house, comms agency, innovation boutique, management consultancy, or synergistic-innovo-hub-app. Because we’re all of them, as and when they are required. We just do what works to grow your business.
FoxCraft understands that brands – and categories – have life cycles and phases. The launch promotion for an emerging brand is not what an established brand should do to deepen its relationship with existing consumers. RedFox has developed a unique suite of tools and processes that help brands understand where they are today – and what they should do next.
Whether the answer is clearer segmentation, product development, sharper messaging, inspiring creative briefs, a new positioning, some fresh ideas, a re-shaped marketing mix – or all of the above – FoxCraft will craft an integrated, effective solution. Ingenious…
I’ve worked with Rob for many years. He brings a sharp mind, with a strong focus to identify opportunities and advice clients on how to best achieve growth. Rob is a strategic advisor with experience to guide clients through the journey of innovation and implementation. He is a great asset to businesses looking for growth, innovation or change.
Anna-Karin Birnik, Strategy Director at Sapient Nitro
Rob is nearly as brilliant as he says he is. I know because he told me so, and he had the charts and graphs to back it up. Seriously, Rob is sharp thinker, able to integrate complex challenges into simple and elegant solutions. Would recommend him for any engagement.
Jonathan Chajet, Partner at Prophet
A SELECTION OF BRANDS WE HAVE WORKED WITH
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