THE FOXCRAFT APPROACH
We understand what’s needed to grow brands; from the glint of an idea, to a venerable and established market leader.
The FoxCraft Strategic Model starts with business objectives: Does the business want to target more from the same consumers, or find new markets? Does the brand want to get from number 3 to 1? Does the brand want to launch a new product?
Alongside the business objectives, an initial assessment of brand equity is required. How well established is the brand? What is the depth of the brand’s reputation? How well known is it? We have divided brand development into clear stages; each with the corresponding actions that are required for growth.