INSIGHT

At FoxCraft we understand what truly moves people. We untangle the knot of wants, needs and desires that affect us all.

We know that people are unique, imperfect, practical, impulsive and visionary – often all at the same time. We isolate the insights that really matter – those that motivate purchase. We offer online and offline research techniques such as:

  • Interviews
  • Semiotics
  • Focus Groups
  • Monitoring & Measurement
  • Ethnography
  • Trends & Scenario Planning
  • Secret Shopping

STRATEGY PLATFORMS

Building strong foundations, with clear plans for development.

  • Market Objective Setting

  • Mission/Vision/Values

  • Brand Audits

  • Brand Strategy Model

  • Strategic Growth Plans

  • Brand Architecture

  • Segmentation & Consumer Profiles

BRAND ENGAGEMENT

The tools and plans required for that vital initial – impactful – audience connection.

  • Internal brand Engagement & Training
  • Verbal identity
  • Visual identity
  • Naming
  • Brand Narrative
  • Campaign planning
  • Message Planning
  • Consumer Advocacy
  • Marketing Plans

BRAND MANAGEMENT

Maximising the brand’s opportunities in the market.

Using category and consumer insight to plan the deployment of the marketing mix, experience development, ideation and campaign planning.

  • Marketing Mix Audit

  • Marketing Mix Strategy

  • Customer Journey

  • Marketing Ideation

  • Campaign Planning

  • Copywriting

INNOVATION

Fresh thinking applied to incisive insights, resulting in exciting new consumer products, services and experiences.

  • New Product & Service Development
  • Brand Extension
  • Portfolio Management
  • Idea Generation

LOCAL & GLOBAL

Having lived and worked in Europe and Asia, we understand the affect of culture on decisions and attitude.

Whether you’re a brand coming into the UK, or a UK brand looking to expand into new markets, RedFox’s insights can help a brand find the right positioning, messaging and portfolio mix.

  • Global Positioning

  • Message Planning

  • Segmentation & Consumer Profiles

  • Portfolio Management & Adaptation

  • Cultural Insight