At FoxCraft we understand what truly moves people. We untangle the knot of wants, needs and desires that affect us all.
We know that people are unique, imperfect, practical, impulsive and visionary – often all at the same time. We isolate the insights that really matter – those that motivate purchase. We offer online and offline research techniques such as:
Monitoring & Measurement
Trends & Scenario Planning
Building strong foundations, with clear plans for development.
Market Objective Setting
Brand Strategy Model
Strategic Growth Plans
Segmentation & Consumer Profiles
The tools and plans required for that vital initial – impactful – audience connection.
Internal brand Engagement & Training
Maximising the brand’s opportunities in the market.
Using category and consumer insight to plan the deployment of the marketing mix, experience development, ideation and campaign planning.
Marketing Mix Audit
Marketing Mix Strategy
Fresh thinking applied to incisive insights, resulting in exciting new consumer products, services and experiences.
New Product & Service Development
LOCAL & GLOBAL
Having lived and worked in Europe and Asia, we understand the affect of culture on decisions and attitude.
Whether you’re a brand coming into the UK, or a UK brand looking to expand into new markets, RedFox’s insights can help a brand find the right positioning, messaging and portfolio mix.